FOR IMMEDIATE RELEASE
Tuesday, Aug. 14, 2001

Media General Financial Services Announces International Content Accord with EquityScope AG

RICHMOND, Va. — Media General Financial Services (MGFS) today announced an agreement to provide fundamental data on publicly traded U.S. companies to EquityScope AG, a financial information company based in Berlin.

"For EquityScope, this is a great opportunity to deliver MGFS's high-quality content to financial Web sites," said Hagen Kahmann, EquityScope's director of business development and sales. "In Germany, transparency in financial information often is missing. With this agreement, EquityScope will initiate a push toward more transparency in the German market by having a strong partner who is a leading content provider in the most transparent information market worldwide: the U.S. We are now able to deliver fundamental company information and tools for professional stock analysis to the financial community and private investors. This service is unique in the German market."

MGFS's financial data will be distributed via EquityScope.com, a Web-based service that offers custom-tailored solutions for different players in the financial world: a virtual assistant for investor relations managers as well as professional business analysis applications for investors.

"We are pleased to add EquityScope as our newest client," said Art Carpenter, director of business development for MGFS. "We appreciate the opportunity to enhance EquityScope's broad offerings to its European and international audiences."

About EquityScope
EquityScope AG is a financial information and communications service provider based in Berlin. Its goal is to establish a leading platform for the exchange of information between companies and the financial community by combining the most advanced Web technologies with investor relations applications. EquityScope's Web-based applications and its interactive portal will provide a unique platform for dialogue between investors and corporations. EquityScope also delivers content and technical applications to third-party Web sites. By mid-August, the company's tools and content will be online at www.equityscope.com.

About Media General Financial Services
Media General Financial Services, a subsidiary of Media General (AMEX: MEG.A), builds and maintains databases of fundamental and technical information on U.S. and Canadian public companies, industry groups and major markets. Its databases contain annual and quarterly financial information, split-adjusted price and volume data, plus hundreds of financial and performance ratios, returns and calculations.